Gwyneth Paltrow says she doesn't accept Goop freebies because of a Kabbalah concept called 'Bread of Shame'
- Gwyneth Paltrow told Bustle she pays for all her own Goop products.
- The actress said she doesn't take freebies because of a concept from Kabbalah.
Gwyneth Paltrow says she pays for all her own Goop products even though she probably could get them for free.
The Academy Award-winning actress told Bustle, in an interview published on Wednesday, that she doesn't take freebies from her health and wellness brand. Paltrow, who converted to Judaism in 2014, said she pays for her own products because of a belief among followers of Kabbalah, a form of Jewish mysticism.
"I buy everything from Goop. There's this concept in Kabbalah called Bread of Shame. It's this idea that if you get things without earning them they eventually lose their value, and it can be very corruptive," Paltrow, who said she does get a discount for her purchases, told Bustle.
"So I've never asked if I could get it for free. I don't know. I could, but I like paying for it," Paltrow said. "I think it's good. I should pay for it."
Paltrow started Goop as a nutritional newsletter in 2008. The brand moved into e-commerce in 2014, selling its own branded vitamins, fashion, and household goods. Goop launched its first skincare line in 2016.
Paltrow and Goop have been criticized in the past for promoting potentially dangerous health advice and for hawking odd products like a vagina-scented candle. On August 30, Paltrow said in an Instagram Story that the candle "was not supposed to actually smell like anyone's vagina" and was meant to be a "really strong feminist statement."
Representatives for Paltrow and Goop did not immediately respond to requests for comment from Insider sent outside regular business hours.