Elizabeth Banks reacts to AMC Theatres charging extra for better seating: 'I don't really get it'
- "I don't really get it," Banks told Insider of AMC Theatres' plan to charge extra for where you sit.
- The chain, which is the largest in the world, announced there will be three pricing options for where you sit.
Elizabeth Banks isn't a fan of AMC Theatres' recent announcement that it will be charging different ticket prices based on where you sit in its auditoriums. The price will cost a few dollars more if you select a seat in the middle of a theater.
"I don't really get it," Banks told Insider on Tuesday while promoting her upcoming movie "Cocaine Bear."
"I think the business model for everything in entertainment is in flux right now, so I understand that people are being creative where they can," she continued. "I just want to make sure that the widest audience gets to see the widest amount of movies."
"So for me, it's about access," she added. "I just want to make sure that we are creating as much access to our entertainment as we can. That's what I'm more concerned with."
AMC Theatres did not immediately respond to a request for comment.
Banks' comments come on the heels of backlash over the pricing news spreading across social media. "Lord of the Rings" star Elijah Wood was among the many people that criticized the move.
"The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income," he tweeted.
On February 6, AMC, the largest theater chain in the world, announced new pricing variations for seating, which it's calling Sightline.
There are three different seat-pricing options:
- Standard Sightline, which will be a traditional cost for seats that are the most common
- Value Sightline, which will be a lower price than Standard seats and include seats located in the front row or the ADA seats
- Preferred Sightline, seats in the middle of the auditorium which will be priced at a premium to Standard
AMC has launched Sightline at select locations and plans to roll it out to all locations in the US by the end of the year. AMC Stubs A-List members will not be charged extra for the Preferred Sightline option.
To date, moviegoers have only been charged extra for tickets when seeing titles on large-format screens like IMAX and 4DX.