Disney Plus now has over 73 million subscribers
- Disney Plus had 73.7 million subscribers as of October 3, Disney said in its Q4 earnings report on Thursday.
- The streaming service has already surpassed Disney's goal of gaining 60 million to 90 million subscribers by 2024.
- Disney announced a major reorganization last month that prioritizes streaming amid the coronavirus pandemic.
Disney Plus had 73.7 million subscribers as of October 3, Disney said in its Q4 earnings report on Thursday, marking the service's one-year anniversary since launching.
The streaming service had more than 60 million subscribers as of August. It's already surpassed Disney's own goal of 60 million to 90 million subscribers by 2024.
For comparison, Netflix has 195 million subscribers worldwide and 73 million subscribers in the US and Canada.
Disney announced a major reorganization in October that prioritizes streaming as the coronavirus pandemic devastates its theatrical and parks businesses.
Kareem Daniel, a 14-year Disney veteran, will oversee a new media and entertainment distribution group. Rebecca Campbell, the chair of Disney's international and direct-to-consumer division, will see her duties split: she will report to Disney CEO Bob Chapek on the international front and to Daniel regarding direct-to-consumer.
Disney premiered the second season of its flagship "Star Wars" original series, "The Mandalorian," on October 30. According to analytics startup Antenna, the season two premiere drove 3.1 times the average weekend sign-ups to Disney Plus when compared to other weekends in October.
But 29% of those sign-ups were resubscribers, according to Antenna, suggesting it wasn't uncommon for people to cancel after the first season ended. It means that original programming could be essential for keeping subscribers moving forward.
The Marvel series "WandaVision" will debut on January 15 on Disney Plus, Disney announced on Thursday. Another Marvel series, "Falcon and the Winter Soldier," was set to debut earlier this year, but was delayed due to the coronavirus.
Read more about Disney Plus and Disney's streaming goals:
- Disney Plus sign-up data around 'The Mandalorian' season 2 shows how essential original series are for the streamer's growth
- Meet the 5 Disney execs who gained power in its major reorg, including Kareem Daniel who will spearhead its ambitious streaming strategy
- Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas
- Disney's decision to debut Pixar's 'Soul' on Disney Plus at no extra cost shows how it's changing strategies after its 'Mulan' experiment
- How Disney, Universal, and Netflix's movie strategies during the pandemic could reshape Hollywood for years to come
- The 'Boycott Mulan' movement has surged and turned online sentiment around the movie negative, according to new social-media data
- 'Mulan' viewership data from connected TVs provide a snapshot of how much money it made in its first weekend on Disney Plus