Cardi B is joiningPlayboy as the magazine's first Creative Director in Residence.- "It's a dream come true to officially join the Playboy family," she said in Playboy's announcement.
Playboy announced that Cardi B will be its first Creative Director in Residence.
"It's a dream come true to officially join the Playboy family," the 29-year-old Grammy winner said in an announcement posted on Playboy's Instagram account on Thursday. "I can't believe this is real."
She continued: "For as long as I can remember, I've felt connected to Playboy. It's truly the original platform for uncensored creativity and I'm inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can't wait!"
The post was accompanied by a collage of the "WAP" rapper sporting a large, diamond-encrusted Playboy Bunny necklace.
In addition to joining the Playboy brand as its Creative Director in Residence, the "Bodak Yellow" rapper will be a founding member of Centerfold, Playboy's creator-led digital platform, she announced on her Instagram acount.
Centerfold allows creators to interact directly with fans online and serves as an e-commerce platform for consumers to purchase Playboy products and merchandise, Forbes reported.
"Our new creator-led service, Centerfold, will build upon Playboy's long history providing leading voices with a safe platform for creative expression," Ben Kohn, Chief Executive Officer of PLBY Group Inc., the company that owns Playboy, told Bloomberg, per Forbes.
PLBY Group Inc. finalized its $30 million purchase of Dream, a social content platform, in October and will reportedly use Dream's technological infrastructure as a foundation for Centerfold.
Playboy is expected to launch Centerfold later this month.