BTS shattered their own record for most YouTube views in the first 24 hours with their new single 'Butter'
- Korean pop group BTS broke their own record for most YouTube views in the first 24 hours of release.
- Their single "Butter" garnered around 113 million views on YouTube its first day.
- BTS held the previous record with "Dynamite," which reached 101.1 million views in 24 hours.
Korean pop group BTS shattered their own record on Friday for most YouTube views in the first 24 hours of a release with their new single "Butter."
Variety's Rebecca Davis reported that "Butter" counted around 113 million views on release day, based on YouTube's live view count. The site has not yet released the official view count.
BTS held the previous record with their 2020 hit "Dynamite," which reached 101.1 million views in its first 24 hours.
They also broke a Spotify release day record set by Ed Sheeran and Justin Bieber in 2019 with "I Don't Care," achieving over 11 million streams in the first 24 hours.
BTS will perform "Butter" live for the first time at the Billboard Music Awards, which is set to air Sunday, May 23 at 8 p.m. ET. The band is also nominated in four categories: Top Duo/Group, Top Social Artist, Top Song Sales Artist, and Top Selling Song (for "Dynamite").
Watch the music video for "Butter" below: