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BTS is one of the biggest music sensations in history. Here's a look back on their meteoric rise to stardom.

  • BTS is a seven-member K-pop group that has become a global sensation.
  • They were originally discovered in 2010 and released their first album in 2013.
  • BTS fans call themselves A.R.M.Y., which stands for "Adorable M.C. for Youth."
  • From their thoughtful lyrics to fans' digital activism, Insider chronicled BTS's meteoric rise with insight from K-pop and music industry experts.

BTS might be the most popular boy group the world has ever seen.

With record-setting views for their YouTube music videos and album purchases along with their money-making star power — the group brought in $130 million in 2019 sales from merchandising alone, according to The Hollywood Reporter — the seven-member K-pop group has become a worldwide sensation.

Insider took a look at BTS's meteoric rise to stardom and how the members have transformed the music industry with insight from K-pop and music industry experts as well as a recently published Harvard Business School case study that analyzed the band's success.

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