The couple act: A look at the brand value of Bollywood’s power couples

Feb 16, 2023

By: Srishti Magan

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Bollywood’s latest power couple - Sid-Kiara

Actors Sidharth Malhotra and Kiara Advani tied the knot on February 7, 2023. Though the two kept their relationship under wraps, their strength as a power couple was evident in the film Shershaah. As per Economic Times, the two have a collective net worth of ₹125 crore.

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Brand value of celebrity couples

Most celebrities enjoy a massive fan following that translates into an equivalent brand power and net worth. But when these celebrities come together, their brand value only rises. Here’s a look at some of Bollywood’s most famous power couples and their net worth:

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Alia-Ranbir: ₹800 crore

Alia Bhatt and Ranbir Kapoor have delivered multiple hits separately - but the film they starred in together, Brahmastra, didn’t impress critics, despite raking in the collections at the Box Office. The duo also starred together in a series of adverts for Flipkart and have a collective net worth of ₹800 crore, as per Hindustan Times. Alia’s share is reportedly higher of the two.

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Amitabh-Jaya: ₹2,994 crore

The angry young man of the 70s and 80s, Amitabh Bachchan is a superstar in every sense of the word. The winner of multiple Filmfare Awards, Jaya Bachchan took a break from movies after her marriage. She made her Bollywood comeback with Hazaar Chaurasi Ki Maa in 1998. Together their net worth is estimated at ₹2,994 crore, as per The Newsmen.

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Aishwarya-Abhishek: ₹966 crore

Coincidentally, like his father, Abhishek Bachchan also married his co-star. Abhishek and Aishwarya have starred in Dhaai Akshar Prem Ke, Guru, and Dhoom 2. They got married in 2007. The two also appeared together in an ad for Prestige kitchen appliances. As per The Newsmen, their net worth is ₹966 crore.

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Kareena-Saif: ₹1,114 crore

Kareena Kapoor Khan and Saif Ali Khan have starred in multiple movies together, including Tashan, Omkara, Agent Vinod, and others. Recently, the two also appeared in advertisements for Tata Play. Their collective net worth is reported to be ₹1,114 crore by The Newsmen.

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Shah Rukh-Gauri: ₹7,304 crorea

One of Bollywood’s OG power couples, Bollywood’s resident pathaan aka Shah Rukh Khan married his college sweetheart Gauri in 1991. Three decades later, Shah Rukh Khan’s magic is still bringing people to the theatres while Gauri works as a producer and interior designer. Their net worth is estimated at a whopping ₹7,304 crore by The Newsmen.

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Virat - Anushka: ₹1,337 crore

Virat Kohli and Anushka Sharma’s marriage was the talk of the town. It brought together India’s two favourite things after all - cricket and Bollywood. The two have starred in various advertisements together for brands like Head & Shoulders, Manyavar, etc., and have a collective net worth of ₹1,337 crore,.

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Ranveer-Deepika: ₹445 crore

Ranveer Singh and Deepika Padukone are one of the few real-life couples to also deliver hits as an on-screen couple - their sizzling on-screen chemistry in Ram-Leela is impossible to forget. The two also starred together in ads for JioMart and have a collective net worth of ₹445 crore.

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Kajol-Ajay: ₹341 crore

Kajol and Ajay Devgn are one of the few couples to appear on-screen even after marriage. The two last came together in the 2020 period drama Tanhaji: The Unsung Warrior. The Newsmen estimated their collective net worth to be at ₹341 crore.

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Akshay-Twinkle: ₹3,195 crore

Akshay Kumar and Twinkle Khanna were one of the most popular couples in the late 90s. Having hung up her acting shoes in 2001, Khanna is now acing a career as a columnist and author, and Kumar is churning out movies by the minute. Together, they have a collective net worth of ₹3,195 crore, as per The Newsmen.

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