Ariana Grande and Demi Lovato have parted ways with Scooter Braun. Here's everything you need to know about the music manager.

Susie Heller,Eve CrosbieAug 22, 2023, 22:04 IST

Scooter Braun and two of his former clients Demi Lovato and Ariana Grande.Michael Tran/Getty Images, Kevin Mazur/Getty Images for The Recording Academy

Scooter Braun has been dropped by two of his biggest clients, Ariana Grande and Demi Lovato.
There are also rumors that the celebrity manager could soon part ways with Justin Bieber.

After discovering the 21st century's biggest pop act, Justin Bieber, in the 2000s, Scooter Braun became "the defining music executive of the social media era, known for aggressive online cross-promotion between clients," according to The New York Times.

However, it looks like his empire could come crumbling down any day now as a string of his most successful clients have begun to part ways with him.

From his days working as a party promoter in Atlanta to his $300 million acquisitionthat got him on the wrong side of Taylor Swift, here's everything you need to know about Scooter Braun.

Scooter Braun, 42, was born in New York City and grew up in Greenwich, Connecticut.

Scooter Braun attends the 10th anniversary Pencils of Promise gala at the Duggal Greenhouse on Wednesday, Oct. 24, 2018, in New York.Charles Sykes/Invision/AP

Scooter is a childhood nickname that just stuck around — and he hates it.

Scooter Braun.Ariana Grande/YouTube

Braun said basketball played a huge role in his career: 'The game made me professional.'

Scooter Braun, and wife Yael Cohen attend the game between the Los Angeles Clippers vs. the Oklahoma Thunder at Staples Center on Dec. 21, 2015,John Salangsang/Invision/AP

Braun attended Emory University where he played D-III basketball and earned money by promoting parties.

He got to know many celebrities through party promotion.Danny Moloshok/Invision/AP

Through his club promotion work, Braun got a job offer to run marketing at So So Def records. He never finished his degree at Emory.

Nicholas Hunt/Getty Images

After leaving So So Def, he took to alternative routes to finding work and new talent. That's when he stumbled upon little-known rapper Asher Roth on MySpace.

Asher Roth at the Billboard Power 100 Cocktail Reception on January 23, 2014.Taylor Hill/Getty Images

Around the same time, he found a young singer from Canada on YouTube. His name? Justin Bieber.

Quite the duo.Alberto E. Rodriguez/Getty

Braun once said he considers himself a 'camp counselor for pop stars.'

Scooter Braun and Ariana Grande attend the 2014 MTV Video Music Awards.Kevin Mazur/MTV1415/WireImage

In 2018, he branched out into film, forming Mythos Studios, which seeks to make movies based on comic book franchises.

Former chairman of Marvel Studios David Maisel and celebrity manager Scooter Braun.Alexandra Wyman/WireImage; Kevin Mazur/Getty Images for Pencils Of Promise

Braun is also involved in philanthropy, including the March for Our Lives.

Marjory Stoneman Douglas High School student Cameron Kasky, Ariana Grande, and Scooter Braun attend March For Our Lives on March 24, 2018, in Washington, DC.Kevin Mazur/Getty Images for March For Our Lives

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to South Korean company Hybe in 2021.

Scooter Braun And Scott Borchetta.Kevin Mazur/Getty Images for Ithaca Holdings

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to South Korean company Hybe in 2021.

Braun's purchase of Big Machine caused him to butt heads with Swift, who said she was not given a fair chance to purchase her own masters

Swift wants to own the original versions of her first six albums.Chris Pizzello/Invision/AP

Swift's post sparked a widespread reaction across the industry.

Taylor Swift and Scooter Braun.Getty Images

Over the last few months, some of Braun's biggest clients have parted ways with him. J Balvin, who signed with Braun in 2019, announced he was moving to new management in May.

J Balvin was a client of Braun's between 2019 and 2023.Santiago Felipe/Getty Images

Over the last few months, some of Braun's biggest clients have parted ways with him. J Balvin, who signed with Braun in 2019, announced he was moving to new management in May.

It then emerged in August that Demi Lovato had also dropped Braun as a manager in what sources told Variety was an 'amicable' and 'mutual' decision.

Scooter Braun and Demi Lovato attend the OBB Premiere Event for YouTube Originals Docuseries "Demi Lovato: Dancing With The Devil" in 2021.Rich Fury/Getty Images for OBB Media

It quickly emerged that Ariana Grande, another of Braun's biggest clients, had also dropped him.

Ariana Grande at the 62nd annual Grammy Awards in Los Angeles in January 2023.David Crotty / Getty Contributor

Justin Bieber is still under contract but it has been reported that he is in the process of seeking new management.

Justin Bieber and manager Scoot Braun at the 40th American Music Awards in 2012.Kevin Mazur/AMA2012/WireImage/Getty Images

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Ariana Grande and Demi Lovato have parted ways with Scooter Braun. Here's everything you need to know about the music manager.

Scooter Braun, 42, was born in New York City and grew up in Greenwich, Connecticut.

Scooter is a childhood nickname that just stuck around — and he hates it.

Braun said basketball played a huge role in his career: 'The game made me professional.'

Braun attended Emory University where he played D-III basketball and earned money by promoting parties.

Through his club promotion work, Braun got a job offer to run marketing at So So Def records. He never finished his degree at Emory.

After leaving So So Def, he took to alternative routes to finding work and new talent. That's when he stumbled upon little-known rapper Asher Roth on MySpace.

Around the same time, he found a young singer from Canada on YouTube. His name? Justin Bieber.

Braun once said he considers himself a 'camp counselor for pop stars.'

In 2018, he branched out into film, forming Mythos Studios, which seeks to make movies based on comic book franchises.

Braun is also involved in philanthropy, including the March for Our Lives.

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to South Korean company Hybe in 2021.

Braun's purchase of Big Machine caused him to butt heads with Swift, who said she was not given a fair chance to purchase her own masters

Swift's post sparked a widespread reaction across the industry.

Over the last few months, some of Braun's biggest clients have parted ways with him. J Balvin, who signed with Braun in 2019, announced he was moving to new management in May.

It then emerged in August that Demi Lovato had also dropped Braun as a manager in what sources told Variety was an 'amicable' and 'mutual' decision.

It quickly emerged that Ariana Grande, another of Braun's biggest clients, had also dropped him.

Justin Bieber is still under contract but it has been reported that he is in the process of seeking new management.