Apple's 'Ted Lasso' has become a breakout hit in both audience size and binge-watching rate, new data shows
Travis Clark
- The analytics company TVision Insights provided Insider with a list of the most binge-watched TV shows on streaming services in July, including both original and library titles.
- The "binge rate" measures the proportion of time that viewers spent binge-watching a series (defined as three or more episodes in one sitting).
- The list is based on an opt-in panel of 5,000 US homes, or around 13,000 people, and is census weighted.
- The ranking doesn't necessarily account for shows with the highest viewership, but provides a snapshot of the shows viewers spent the highest proportion of time binge-watching.
- TVision Insights also tracked "average size audience" (ASA), which more closely reflects viewership. We included each show's ASA ranking for context.
- Apple's "Ted Lasso" has grown into a true word-of-mouth hit. It's No. 2 on the binge list and ranked No. 1 in ASA.
- While "The Office" was binged plenty on Peacock, it ranked No. 122 in ASA, suggesting it could have had a bigger audience if it were still on Netflix.
15. "Elize Matsunaga: Once Upon A Crime" (2021)
Binge rate: 40.9%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 1 (4 episodes)
Average size audience ranking: 67
14. "The Office" (2005-2013)
Binge rate: 41.9%
Original network: NBC (NBCUniversal)
Streaming on: Peacock (NBCUniversal)
Number of seasons: 9 (201 episodes)
Average size audience ranking: 122
13. "My Unorthodox Life" (2021)
Binge rate: 40.1%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 1 (9 episodes)
Average size audience ranking: 16
12. "NCIS" (2003-present)
Binge rate: 43.7%
Original network: CBS (ViacomCBS)
Streaming on: Paramount+ (ViacomCBS); also on Netflix
Number of seasons: 18 (414 episodes)
Average size audience ranking: 112
11. "Too Hot to Handle" (2020-present)
Binge rate: 44.2%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 2 (19 episodes)
Average size audience ranking: 34
10. "Atypical" (2017-2021)
Binge rate: 44.8%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 4 (38 episodes)
Average size audience ranking: 30
9. "Hacks" (2021-present)
Binge rate: 45.3%
Original network: HBO Max (WarnerMedia)
Streaming on: HBO Max (WarnerMedia)
Number of seasons: 1 (10 episodes)
Average size audience ranking: 11
8. "The World's Most Amazing Vacation Rentals" (2021-present)
Binge rate: 45.9%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 1 (8 episodes)
Average size audience ranking: 29
7. "Never Have I Ever" (2020-present)
Binge rate: 49.5%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 2 (20 episodes)
Average size audience ranking: 18
6. "The Kominsky Method" (2018-2021)
Binge rate: 54.3%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 3 (22 episodes)
Average size audience ranking: 22
5. "Bluey" (2018-2020)
Binge rate: 56.5%
Original network: ABC Kids (Disney)
Streaming on: Disney+
Number of seasons: 2 (103 episodes)
Average size audience ranking: 36
4. "Friends" (1994-2004)
Binge rate: 58.2%
Original network: NBC (NBCUniversal)
Streaming on: HBO Max (WarnerMedia)
Number of seasons: 10 (236 episodes)
Average size audience ranking: 70
3. "Explained" (2018-present)
Binge rate: 58.8%
Original network: Netflix
Streaming on: Netflix
Number of seasons: 3 (33 episodes)
Average size audience ranking: 119
2. "Ted Lasso" (2020-present)
Binge rate: 61.3%
Original network: Apple TV+
Streaming on: Apple TV+
Number of seasons: 2 (13 episodes)
Average size audience ranking: 1
1. "Psych" (2006-2014)
Binge rate: 62.7%
Original network: USA Network (NBCUniversal)
Streaming on: Amazon Prime Video; also on Peacock (NBCUniversal)
Number of seasons: 8 (120 episodes)
Average size audience ranking: 173
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