It's tough to imagine the season one poster for "The Walking Dead" looking any other way.
A lone survivor, Rick Grimes, trots a horse down an abandoned highway to downtown Atlanta, Georgia. The color is muted to give it an eerie, apocalyptic feel.
"What people are the most surprised to learn is that we never actually had Rick out on that freeway," executive producer Denise Huth said in the upcoming behind-the-scenes book "The Art of AMC's The Walking Dead Universe." "VFX went out there and took some plates and some clean shots on an early Sunday morning when there wasn't a lot of traffic."
Rick was later added to the poster along with the many other details.
The now-iconic poster could've looked strikingly different - brighter and busier. To celebrate the 11th anniversary of the show's premiere, which aired on October 31, 2010, Insider is showcasing several alternate concept posters for the series' first season.
The posters are some of the many pieces of artwork featured in November's "The Art of AMC's The Walking Dead Universe" by Matthew K. Manning. Some contain subtle differences like a few missing objects. Others have a different air date or completely different color palette.