Anderson Cooper asked for help locating his son's missing teddy bear, and fans seemingly found it after a lengthy search

• Anderson Cooper filled in for Kelly Ripa on "Live with Kelly and Mark" on Thursday.
• During the show, he shared that his 3-year-old son's teddy bear had gone missing.

Every parent knows the struggle of a child losing their favorite toy — even Anderson Cooper.

The broadcast journalist and dad of two appeared on "Live with Kelly and Mark" on Thursday to fill in for Kelly Ripa.

During the show, he shared with Mark Consuelos and viewers that his family "has had something of an emergency" for the past two weeks. His 3-year-old son Wyatt, he said, lost his favorite toy: a small teddy bear named Brown Bear.

"Brown Bear has been with him since the beginning. Somebody sent it to us early on," Cooper said. "I smartly cut off the tag because I don't like tags and Wyatt doesn't like tags either, so I don't know the manufacturer of Brown Bear."

Cooper then showed a photo of the toy — which he also shared on Instagram — and asked for help finding either the lost one or a replacement.

"He had his ears chewed off by Wyatt, he's been hugged so much that his fur's all matted," he said. "Somewhere was lost between New York City, maybe Connecticut, unclear where."

"But if anybody happens to know who manufactures Brown Bear," Cooper continued. "I spent days online looking through Google Images at every little brown bear. I Googled 'small brown bear,' 'little brown bear,' 'big brown bear' — I have looked at thousands of brown bears. Can't find it."

Cooper acknowledged that it's difficult to accurately identify the toy because it's been so loved, and noted that he'd be "totally willing" to chew on the ears and tangle the fur if he found a replacement.

He also said his son asks for the toy every morning when he wakes up.

Later during the show, Consuelos and Cooper analyzed photos sent in by viewers of plush toys that could potentially be the same as Brown Bear.

Though they weren't successful, the journalist later shared a promising update on Instagram.

"Thanks to 'Live with Kelly and Mark' viewers and staff, I think Brown Bear or his brother has been located!" Cooper wrote across a photo of a teddy bear that looks a lot like his son's missing toy.

"As soon as he returns home, I will update you all," he continued. "I am so grateful for your help!!!!"