An influencer threw a slice of Swiss cheese at Terry Crews and said he'll be 'bald forever.' Naturally, it went viral.

• An influencer threw a slice of cheese at Terry Crews' head and told him he would be "bald forever."
• It has sparked amusement, and viewers questioned how the collaboration came about.

Influencer Nathan Kessel collaborated with actor Terry Crews for a TikTok sketch in which he threw a slice of Swiss cheese at his head and told him he would be "bald forever."

In the video, Crews was sitting down when Kessel threw the cheese at his head. He appeared shocked as he looked up at the camera. Then, he flexed his acting talent by turning toward a man standing next to him and pretending to cry while hugging him for consolation.

The seven-second video was posted on September 7 and has 3.4 million views. It's titled, "We cheese of truthed Terry Crews."

The Cheese of Truth was originally a satirical viral video posted on the now-defunct short-form video platform Vine by creator Olaf Falafel in September 2015. In the video, Falafel threw a slice of Swiss cheese at the Daily Mail newspaper and read out the words between the holes in the cheese: "Immigrants cause cancer," a reference to the publication's often negative portrayal of immigrants and reputation for frequently publishing articles about tenuous links between everyday products or activities and cancer risk.

The video was hugely popular, with over 54 million replays, 224,000 likes, and 82,100 reshares. It's since become a meme and made its way over to TikTok, where it has become popular for people to throw slices of Swiss cheese at pages of text and then make predictions based on which words can be seen through the holes in the cheese.

Kessel's video has sparked amusement, and many viewers expressed shock that Crews had allowed him to throw the slice of cheese at his head. Several viewers wrote that they were jealous that Kessel had got to meet Crews.

One viewer questioned how the collaboration came about. Kessel acknowledged the comment but ignored the question. In response, he just wrote the word, "Yes."

Many viewers referenced Crews' acting roles in the comments.

"That's 23 cents worth of cheese," one viewer wrote, referencing Crews's character Julius in "Everybody Hates Chris," who is known for his comical, over-the-top money-saving tips.

In one scene from the show that involves a kitchen accident, Julius cries, "That's 49 cents of spilled milk dripping all over the table. Somebody gon' drink this milk!" In another scene, Julius says, "Unplug that clock, boy. You can't tell time while you sleep! It's 2 cents an hour!"

Others wrote out lyrics to the song "A Thousand Miles" by Vanessa Carlton — a reference to a scene in "White Chicks" in which Crews enthusiastically sings along to the song while driving a car in his role as Latrell Spencer.

Kessel, who has 10 million TikTok followers, has previously posted various Cheese of Truth videos on his account, and many of them have gone viral.

Crews, 55, is also active on TikTok, where he has 23 million followers and often posts behind-the-scenes clips of "America's Got Talent," which he's hosted since 2019.