AMC exec has regrets about that 'Dune: Part 2' popcorn bucket

• You know the "Dune: Part Two" popcorn bucket?
• Yes, that one.

The viral "Dune: Part Two" popcorn bucket has left one AMC Theatres exec with a bit of regret.

The collectible — a black tin bucket topped with a gray lid shaped like the mouth of a sandworm creature, complete with a circular row of tiny teeth — was a bit creepy, a bit impractical, and a bit suggestive.

Some in the "Dune" cast even mocked the popcorn holder, and it inspired a "Saturday Night Live" parody that compared it to a sex toy.

In an interview with Variety, AMC's chief content officer, Elizabeth Frank, said the company "would have never created it knowing it would be celebrated or mocked."

Still, Frank said being parodied on "SNL" was a certain stamp of approval and a feat of marketing. "You couldn't make it happen if you wanted to," she told the outlet.

Frank said the company was continuing to "learn and evolve" its collectible-popcorn-bucket business.

"It's a material part of our food and beverage business, but it's not the majority of it," Frank told Variety, adding, "It's like going home from a concert with a T-shirt."

AMC did not immediately respond to a request for comment from Business Insider.

The "Dune" buckets were originally sold for $25 but are now available on eBay and Etsy for upwards of $175.

"Dune: Part Two" is far from the only blockbuster to get its own vessel. The Hollywood Reporter noted in February that the collectibles had become a "lucrative side business for cinemas, third-party vendors, and Hollywood studios."

The business kicked off in 2019 when AMC and Disney sold an R2-D2-inspired popcorn and drink holder for "Star Wars: The Rise of Skywalker," that report said. More recent vessels have celebrated the premieres of "Barbie," "Wonka," and "Mean Girls."