Amazon Studios is cutting back its presence at Hollywood's biggest movie-theater convention, in another sign of its shifting film strategy

• This year, Amazon Studios will not present or screen a movie at CinemaCon, the movie-theater industry's biggest conference, several sources familiar with Amazon's plans told Business Insider.
• In the past, the streamer has attended the Las Vegas event to show movie-theater owners its upcoming slate of titles or screen a movie.
• This is the latest indication that Amazon is changing its strategy on how it's releasing movie titles going forward.
• Visit Business Insider's homepage for more stories.

Every spring, the movie industry travels to Las Vegas for CinemaCon, the annual movie-theater convention where new innovations are shown off and studios tease theater owners with their upcoming slate of titles, complete with lavish presentations with big stars.

In the past, Amazon Studios has been one of those presenting its upcoming work. But at the 2020 edition, the streaming company that has been the most open to working with the industry by respecting the exclusive theatrical window will be scaling back its presence.

Amazon Studios will not be doing a presentation of its upcoming slate or screening one of its titles at this year's CinemaCon, according to several sources familiar with Amazon's plans.

In recent years, Amazon has been one of the featured presenters at CinemaCon, as it has invited attendees to a luncheon during the four-day event where it presented footage to its upcoming releases and had talent from those movies come out and talk. Highlights from the past included Charlie Hunnam speaking about filming in the jungle for the 2017 release "The Lost City of Z," and in 2018 director Luca Guadagnino and star Dakota Johnson showed footage of their remake of "Suspiria." In 2019, Amazon changed things up by screening its big Sundance pick-up, "Late Night," for attendees.

For 2020's CinemaCon, Amazon Studios executives will be in attendance taking meetings and will have a suite where they will make their upcoming reel available, according to a source at Amazon familiar with its plan. But there won't be any big presentation to attendees like in previous years.

This is the latest indication that Amazon is changing up how it's releasing movies. Last year, the streamer's epic "The Aeronauts" and Adam Driver-starrer "The Report" were shown theatrically in a limited two-week release before showing up on Prime Video. Amazon also didn't report the box office for those releases. That strategy was more similar to what Netflix does than the more traditional releases Amazon Studios has done in the past.

Another reason why Amazon is not doing anything flashy at CinemaCon this year is it doesn't have a big title to show off. Last year, it bought "Late Night" for $13 million and screened it at CinemaCon months later. But at this year's Sundance, Amazon didn't make big waves with its buys. Out of the three, the biggest was a $12 million buy for "Uncle Frank." Directed by "Six Feet Under" creator Alan Ball, it follows a closeted gay man (played by Paul Bettany) who comes out to his Southern family in the 1970s.

In 2020, Amazon's releases will be a mix of limited releases, straight to Prime Video, and theatrical releases that respect the 78-day exclusive window that all the Hollywood studios obey. Its next release, "Sound of Metal" starring Riz Ahmed - which Amazon bought at the Toronto International Film Festival last year - will get a traditional release and its box office will be reported, according to the Amazon source. But Amazon has generally been deemphasizing the central importance of theatrical releases.

CinemaCon will celebrate its 10th anniversary when it runs March 30 to April 2 at Caesars Palace (years prior the convention was called ShoWest, but was rebranded in 2011). Sony is the only traditional studio that will not be attending. Disney will be the opening-night presentation. Focus Features, which often just does a luncheon like Amazon, is stepping up by presenting during the "State of the Industry" event. And hot off "Parasite" dominating the Oscars, its US distributor Neon will also be presenting, according to a source with knowledge of this year's lineup.