Amazon Prime Video is getting a facelift that looks a lot like Netflix

• Amazon Prime Video is getting a redesign — and it looks a bit like what we see on Netflix.
• It'll include a navigation sidebar, less cluttered carousels, and a Top 10 list.

The streaming wars are raging on, and Amazon just updated part of its battle strategy.

The tech giant is rolling out a flashy new redesign for its Prime Video homepage, complete with an easy-to-find navigation sidebar and a Top 10 list that displays the most popular programs, which includes "The Boys" and the newly-released "The Terminal List" starring Chris Pratt.

There are also movie poster-style previews within the screen's carousels as well as clearer tags alerting viewers what is included in their Prime subscription and what requires add-ons to channels like AMC or Paramount+.

The interface, as shown in press release images, appears cleaner and similar to Amazon's streaming competitors like HBO Max and, of course, Netflix, showing that the tech giant recognizes the success of a non-cluttered home screen.

Amazon did not immediately respond to Insider's request for comment but told The Verge that the update was meant to be "less busy and overwhelming for our customers."

Amazon Prime Video's facelift has been in the works for a year and a half, The Verge reported, and comes after the streaming market saw skyrocketed viewership during the pandemic when people sought entertainment indoors.

It also comes as Netflix, long the reigning streamer, faces declines in both revenue growth and in the number of subscribers, even as its viewership goldmine, "Stranger Things," gave the giant its biggest English-language TV premiere, so much so that it caused some outages.

The update is only available on Android and connected streaming devices like Roku, Apple TV, and Fire TV at the moment but will roll out to iOS and web in the next few months.