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Allison Williams has seen your 'M3gan' memes and dance remixes and loves them: 'They get her'

Dec 11, 2022, 02:37 IST
Insider
Universal's next big thriller, "M3gan," isn't out until next year, but fans already can't get enough of the title character, a sassy android doll who will go to any length to protect her owner.Geoffrey Short/Universal Pictures
  • Universal and Blumhouse's "M3gan" trailers have resulted in memes and a viral dance trend.
  • Star Allison Williams is getting a kick out of seeing the film's fierce android doll embraced online.
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Allison Williams has seen fans' "M3gan" memes and recreations of the trailer's now-viral dance scene and she's loving all of them.

"We were thrilled. We're absolutely thrilled," Williams told Insider over Zoom of the enormous reaction online to the sassy android from Universal's upcoming horror thriller and social satire from Blumhouse and producer James Wan ("Malignant").

"She has such a specific energy and tone," said Williams, who is also an executive producer on the film. "The trailer's job was not only to position what's the storyline of the movie and what happens, but also: Who is M3gan?"

M3GAN, Gemma (Allison Williams) and Cady (Violet McGraw) in "M3gan."Geoffrey Short/Universal Pictures

In the movie, Williams' character, Gemma, creates a lifelike human android and presents it to her niece, Cady (Violet McGraw), to help her cope after losing her parents. Gemma commands M3gan to protect Cady from harm.

The fast-learning android takes her job a little too seriously.

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The first trailer, released in October, paired M3gan with a horror version of Taylor Swift's "It's Nice to Have a Friend." The combination of the bot's fierce loyalty for her owner with the Swift remix resonated online.

Fans instantly started making memes of the well-dressed bot, comparing her to other killer horror dolls like Chucky and Annabelle, the latter of which served partly as inspiration for M3gan.

Most latched onto a now-viral dance scene, remixing it with other music.

It's even inspired fans to dress up as the character and perform the dance on TikTok.

Media outlets have referred to the robot as horror's new queer icon after the Babadook and Ma.

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"Basically, the second the trailer hit the internet, they just got it," Williams said of fans embracing M3gan. "The memes, the copies of the dance, people just understood her in this way that I absolutely loved, and we just thought, 'OK, job done. They get her.' She belongs to them now. This is amazing."

M3gan dancing in "M3gan."Universal Pictures

"They are taking great care of her," Williams added. "They're deploying her in the most hilarious ways to make fun of people. They just got this fierce best friend vibe from her and it's just been an utter joy."

A second trailer released earlier this week showed off more of the anticipated dance sequence, which Williams told Insider was in the script for a long time.

Universal Pictures, well aware of the memes, unleashed a group of M3gan dancers at the premiere in Hollywood, CA on Wednesday.

Blumhouse CEO Jason Blum dressed up as the title character to the event, a look he previously debuted for Halloween.

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"M3gan," directed by Gerard Johnstone and also starring McGraw and Ronny Chieng, hits theaters on January 6. You can watch the latest trailer for the film below.

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