A docuseries about MoviePass and how the company failed is coming from Mark Wahlberg's production company

• The currently untitled limited docuseries will look at the rise and fall of MoviePass.
• It is based on the reporting by Insider's senior entertaiment reporter Jason Guerrasio.
• The series will look at why the movie ticket subscription service ultimately failed in 2019.

The rise and fall of movie ticket subscription start-up MoviePass is being developed into a docuseries.

Mark Wahlberg's non-fiction production company Unrealistic Ideas, which was behind the Emmy-nominated HBO docuseries "McMillions," is developing the currently untitled project based on Insider's award-winning reporting on the company.

MoviePass, which was founded by Stacy Spikes and Hamet Watt in the early 2000s, gained nationwide prominence in 2017 when it went from $50 a month to $10 a month to see a movie per day.

The change led to millions of new subscribers. Still, with a flawed business model the company went into a free fall that led to it blowing through hundreds of millions of dollars, a trail of upset subscribers, and investigations ranging from the SEC to the FBI.

"Employing a sexy price to turbo-charge subscriber growth, the investors who took over the company sought the rapid success experienced by high-flying startups like WeWork and Uber. But through over-the-top parties, inexplicable mismanagement, and questionable behind-the-scenes deals, the new leadership of MoviePass slowly alienated its customers and shuttered its service just two years after its surge into the zeitgeist," producers told Deadline of the project.

Insider senior entertainment reporter Jason Guerrasio's coverage of the startup culminated in the definitive story that highlighted Spikes and Watt's creation of the company; their forced exit as Helios and Matheson CEO Ted Farnsworth and MoviePass CEO Mitch Lowe brought the company to prominence among movielovers; then the two driving it into the ground due in 2019 to questionable tactics such as Lowe ordering some subscribers be blocked from the service.

Guerrasio's story received a 2020 New York Press Club award.

The project will be produced by Unrealistic Ideas' Archie Gips, Stephen Levinson, and Wahlberg; Assemble Media's Scott Veltri and Jack Heller; and Insider.