<p class="ingestion featured-caption">Alyssa Farah fell in love with her wedding dress after seeing it in a picture.Salt Atelier Wedding Photography</p><ul class="summary-list"><li>Alyssa and Jacob Farah got married on June 9 in Sydney. </li><li>Alyssa knew her bejeweled Berta dress was the one for her when she saw a photo of it online.</li></ul><p>The <a target="_blank" class href="https://www.forbes.com/sites/alexandralevine/2023/08/03/the-knot-wedding-whistleblowers-advertisers-fraud/">$70 billion wedding industry</a> involves so much: venues, entertainment, and planners who make couples' dream days come together.</p><p>But the dress is arguably the most iconic aspect of a wedding day, with the <a target="_blank" href="https://affiliate.insider.com?h=bedb7b2707fba57e0c285b846751490226dc476d3833da8eb7b7f32156c72acb&postID=668d4d3f7d643e28300b34e7&postSlug=bride-loved-sheer-bejeweled-wedding-dress-at-first-sight-2024-7&site=bi&u=https%3A%2F%2Fwww.theknot.com%2Fcontent%2Fwedding-data-insights%2Fglobal-wedding-report">Knot's global wedding report</a> finding that the gown is often the first vendor US couples select for their big days.</p><p>The symbolic nature of the bridal gown has come to encapsulate the experience of finding a wedding dress, too. <a target="_blank" href="https://www.businessinsider.com/bride-splurged-jimmy-choo-heels-damaged-before-wedding-2024-6">Brides</a> often describe a rightness when they put on their <a target="_blank" href="https://www.businessinsider.com/olivia-culpo-modest-wedding-dress-debate-2024-7">perfect wedding dress</a>, saying they can easily picture themselves walking down the aisle in the gown.</p><p>Like many others, Australian bride Alyssa Farah felt the same when she first saw her <a target="_blank" href="https://www.businessinsider.com/ways-youre-making-wedding-look-cheap-luxury-planner-2023-3">wedding</a> dress.</p><p>But instead of seeing it in a store, she saw it in an Instagram photo.</p>