Taylor Swift performs during the Eras Tour and Scooter Braun speaks at the 2023 Billboard Power 100 Event.John Shearer/TAS23/Christopher Polk/Billboard via Getty Images
- Scooter Braun is reportedly losing a slew of A-list clients, including Justin Bieber and Ariana Grande.
- Taylor Swift previously accused Braun of "bullying" when he purchased her masters in 2019.
Scooter Braun is back in the news this week as his empire may be in jeopardy.
Several key players in Braun's roster, including Justin Bieber, Ariana Grande, and Demi Lovato, have reportedly severed ties with the A-list manager.
The apparent exodus comes less than three years after Braun made millions by selling Taylor Swift's masters. By Swift's own account, she and Braun had a fraught history before he acquired her back catalog in a deal with Scott Borchetta, the CEO of Big Machine Records, Swift's former label.
"Everyone in my team knew if Scooter Braun brings us something, do not bring it to me," she told Rolling Stone in 2019. "The fact that those two are in business together after the things he said about Scooter Braun — it's really hard to shock me. And this was utterly shocking. These are two very rich, very powerful men, using $300 million of other people's money to purchase, like, the most feminine body of work."
The self-described "betrayal" drove Swift to rerecord her first six albums in order to reclaim ownership of her music, a plan that she announced exactly four years ago, down to the week.
The new reports swirling around Braun's clientele have inspired Swift's fans to celebrate "Tayvoodoo" online, speculate about the singer's "witchcraft," and circulate lyrics from her single "Karma."
Indeed, Swift has written several songs that appear to reference her public battle with Braun. We broke down the most obvious examples below.