On Sunday, Apple did in a little over two years what Netflix hasn't in more than a decade of making original content.
Apple's "CODA" won the Oscar for best picture, making Apple TV+ the first streaming service to take home Hollywood's top prize.
Apple's ascension to movies' highest honor didn't come without its share of trials. Apple TV+ got off to a shaky start when it debuted in November 2019, with big-budget launch shows like "The Morning Show" and "See" receiving mixed or poor reviews. It lacks a robust library of licensed content like rival streaming services.
And as Insider's Claire Atkinson and Natalie Jarvey reported this week, some in Hollywood who have done business with Apple say the streamer is still experiencing growing pains and is understaffed, which has caused frustrations in the dealmaking process.
But Apple TV+ has also made strides in its original content since launching, with critically acclaimed shows like "Severance" and "Ted Lasso" (the latter won the Emmy for best comedy last year). Its movie "The Tragedy of Macbeth" also picked up several Oscar nominations.
Analysts at the investment firm Wedbush wrote in a report this week that Apple's Oscars win is a "game changer" that should "significantly bolster its subscriber base while attracting more A+ Hollywood talent to its platform for future projects." They estimated that the service has 25 million paid subscribers.
Apple has already attracted plenty of high-profile Hollywood talent. Its upcoming film slate for this year includes Martin Scorsese's "Killers of the Flower Moon," starring Leonardo DiCaprio and Robert de Niro, and director Antoine Fuqua's "Emancipation," which stars Will Smith — though it's unclear if the fallout of Smith slapping Chris Rock at the Oscars on Sunday could impact the movie's release.
And there are more that Apple is set to release that don't have release dates or are coming in 2023, like the spy thriller "Argylle," starring Henry Cavill and Dua Lipa.
Below are 9 movies Apple announced it will release in 2022, in release-date order and then alphabetical order: