<p class="ingestion featured-caption">A bride in San Francisco City Hall on Valentine's Day 2023.Tayfun Coskun/Anadolu Agency via Getty Images</p><ul class="summary-list"><li>In the US, common wedding traditions include the bride wearing white and guests throwing rice.</li><li>However, some traditions have lost their appeal in modern times.</li></ul><p>It's no secret that <a target="_blank" href="https://www.businessinsider.com/couple-winery-wedding-budget-breakdown-venue-flowers-decor-costs-2024-3">weddings are expensive</a>. In 2024, the average cost of a wedding in the US is $33,000 — a 14% increase from 2023's $29,000, reported <a target="_blank" class href="https://affiliate.insider.com?h=e71c5b081c2d3055166099f8c60aeb70d89ebdf4071ecd7fafb4bb622a7d0b60&postID=66294f40d541c16b970930d4&postSlug=overrated-wedding-traditions-according-to-wedding-planners-2024-5&site=bi&u=https%3A%2F%2Fwww.zola.com%2Fexpert-advice%2Fwhats-the-average-cost-of-a-wedding">Zola</a>, an online wedding registry, planner, and retailer.</p><p>With these costs, many couples are choosing to rethink their <a target="_blank" href="https://www.businessinsider.com/status-symbols-at-luxury-weddings-2024-2">wedding-day</a> priorities, especially post-pandemic, forgoing tradition in the name of comfort and cost.</p><p>BI spoke with three wedding planners to learn which traditions have lost or are losing their appeal. Here's what they said.</p>