13 celebrities who turned their love of makeup into successful businesses

Conrad has explored many different business ventures since leaving "The Hills. She's the author of nine books, both fiction and non-fiction, and runs an entire lifestyle line, LC Lauren Conrad. She also co-founded the fair trade online marketplace, The Little Market.

In 2020, she revealed her plans to add another hyphen to her long list of titles: makeup mogul. Conrad posted on Instagram, "I'm very excited to announce @laurenconradbeauty! This collection has been years in the making, and now I can FINALLY share it with everyone." She added that all products are "clean, environmentally friendly, ethically sourced, cruelty-free, and vegan."

The entire first collection is available to purchase now: liquid highlighter, liquid eyeliner, lipstick, lip and cheek tint, and lip gloss.

Gomez's latest endeavor is Rare Beauty, which will only be available on its website or Sephora. Though it hasn't sold a single product yet, the brand's Instagram account — which teases products like foundation and lipstick — already has over 1 million followers.

Paltrow founded Goop in 2008 as an email newsletter. Over a decade later, it's become her main focus, and has led to an e-commerce shop, a podcast, a Netflix reality show, pop-up shows, health summits, and a print magazine ... plus, more than a little controversy.

While Goop's online store sells all types of brands, there's also the in-house Goop Beauty brand. It offers face and eye creams, exfoliators, serum, face peels, a face massage roller, and more.

Beckham, already a prolific pop star and designer, added makeup and beauty products to her empire in September 2019 with Victoria Beckham Beauty.

The beauty products are, like everything Beckham does, are on the pricier side, with a primer/moisturizer hybrid costing $145 or a $210 serum. However, some of the makeup isn't as expensive, with $28 eyeliner or a $56 eyeshadow palette.

Part of what has made Rihanna the richest female musician in the world is Fenty Beauty. She earned rave reviews for her inclusive foundation and concealer lines, which dropped with 40 and 50 shades, respectively.

It was even named "invention of the year" in 2017 by Time magazine.

Brown announced Florence in August 2019 on Instagram, calling it the love of her life and revealing that she'd kept it secret for two years.

The brand is named after her great-grandmother, and it offers dozens of products, including masks, face mist, brow gel, concealer, and face wash.

Gaga fans had been anticipating this announcement for a while, but the "A Star Is Born" actress finally confirmed in 2019 that her makeup line, Haus Laboratories, has products currently available to order.

The products are available to ship from its website or Amazon.

Inclusion is still an issue in the cosmetics industry, with plenty of brands still getting criticized for not having a wide enough range of foundation shades.

That's why Iman is such a trailblazer in the community. She started Iman Cosmetics back in 1994, and it's specifically made for people of color. The brand offers 16 foundation shades, which might not sound like a lot, but when compared to larger lines that dedicate three to four shades towards darker tones, it's a game changer.

Her line offers much more than foundation though. It essentially has anything you could ever need.

Part of what made Jenner the "youngest self-made billionaire" (at the time) was Kylie Cosmetics' $360 million valuation.

The most famous part of Jenner's makeup line is, of course, her lip kits, but Kylie Cosmetics sells more than that. The brand also offers eyeshadow, highlighter, eyeliner, and more.

KKW Beauty is just one of Kardashian West's ventures. She also has a fragrance line, Skims solutionwear, and her app.

KKW Beauty offers similar products to her sister Kylie's brand, and the two often collaborate with KKW x Kylie limited edition products.

The Honest Company was founded in 2011 as a way for new parents to get their hands on baby and cleaning products that were completely non-toxic, with products like baby wipes and diapers.

Now, Alba's brand has expanded to include makeup and beauty products. According to its website, some of the bestsellers are its liquid lipsticks, facial oil, liquid eyeliner, and mascara.

Even Meghan Markle's makeup artist swears by one of Honest's products, the "Magic Balm," which he told Insider he applies to collarbones, eyelids, and lips.

When Barrymore founded Flower Beauty in 2013, it was originally only available at Walmart. She told Business Insider in 2016 that she's "been in a makeup chair since I was 6 years old and had the fortune of working with the icons of the beauty industry."

Flower grew even more in 2018 when the brand partnered with Ulta. Now, her cruelty-free line includes makeup products like eyeshadow palettes, mascara, and blush, accessories like brushes, blenders, and makeup bags, and a fragrance line.

Kerr is one of the most famous models in the world, so her pivot to skincare and beauty isn't a huge stretch.

She founded Kora in 2009 after spending 18 months "studying nutrition and health psychology" at a university in her native Australia. A decade later, Kora is still going strong and is now sold in the US at Sephora. The products range from face mists, toners, and serums, to lip tint, to aromatherapy.

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• I tried every beauty product from Lady Gaga's new brand Haus Laboratories, and found it's so much more than another celebrity makeup line