Emami Acquires Vanaspati Oil Brand Rasoi

Emami Group has bought Kolkata-based vanaspati oil brand 'Rasoi.' The amount involved in the deal has not been disclosed.

“The company has entered into an agreement with Rasoi Ltd, the edible oil arm of Rasoi Group to acquire edible oil brand Rasoi,” Emami said in a statement. "Rasoi is a heritage brand that enjoys very strong brand equity. It is a leading Vanaspati brand in West Bengal and one of the leading producers of Vanaspati in India that enjoys a strong legacy of consumer trust," Emami Group Director Aditya V Agarwal said.

He added, "With the acquisition of the 'Rasoi' brand, we would be adding Vanaspati to our existing portfolio, enabling us to offer a wide range of choices to our consumers."

Emami Group Director Manish Goenka said Emami Biotech will become Rs 5,000-crore company by FY2014-15. "The acquisition of Rasoi brand is part of our inorganic growth plan and has been funded internally. This is line with our overall growth strategy to emerge as the one of the top three edible oil companies in India," he said.