AP
According to Bloomberg's Dana Hull, Tesla Motors confirmed that the company does now own the Tesla domain name. For most of the company's existence, Tesla's website has lived at TeslaMotors.com.
That's because Tesla.com had been owned by a Silicon Valley engineer and reported Nikola Tesla enthusiast named Stu Grossman since 1992.
Now, web traffic at Tesla.com is being rerouted to TeslaMotors.com.
Neither Tesla nor Grossman have disclosed whether the automaker purchased the domain name.
The shift in ownership of the domain name paves the way for the company to potentially change its name from Tesla Motors to Tesla. This reflects Tesla's growth in its automotive and energy businesses.