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Google to launch accelerator programme for women entrepreneurs in India

Jun 14, 2022, 15:49 IST
IANS
Representative imageIANS
Google on Tuesday announced its startups accelerator programme that will nurture about 20 startups led by women founders in India.
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The programme is aimed to help women founders address challenges that are unique to their experience, including fundraising, hiring and many others.

The inaugural batch of Google for Startups Accelerator - India Women Founders programme will accept up to 20 women-founded/ co-founded startups in India, including startups at the minimum viable product stage, and support them through a three-month programme.

The programme will place special focus on areas like access to networks, access to capital, hiring challenges, mentorship and many others which, for a variety of social reasons and low representation, prove challenging for female founders.

In addition to these, the curriculum will include workshops and support around AI/ML, Cloud, UX, android, web, product strategy and growth, as well as provide access to a global community of women founders.

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India is the world's third largest startup capital, trailing only the US and China. It boasts over a 100 unicorns with 22 getting added to the list just in 2022, spanning verticals such as e-commerce, healthtech, fintech and many others.

However, only 15 per cent of these Indian unicorns have one or more women founders.

"The new programme is part of a larger effort by Google towards improving the representation of women across different sections of India's digitally-trained workforce, be it entrepreneurship, professionals looking to upskill or young graduates seeking a head start on their career, with the ultimate objective of making technology universally relevant and helpful," the tech giant wrote in a blogpost.

The applications for the programme are open till July 10, it added.

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