Millionlights is focusing on providing skill-based certification and linking that to specific industry needs to drive employment. It has partnered with leading Indian and international educational institutions, like
They recently launched an Indian TV Channel focused on higher education and
They give lessons in local languages to drive better learning and reach the masses.
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So why TV? Millionlights is trying to create a platform with good content, diverse delivery platforms and certifications which will drive higher employability. The launch of TV is a step ahead towards open access of content.
In terms of monetisation plans, Akshat Shrivastava, CEO and Founder, Millionlights said, “We are concentrating on scaling up our TV coverage and increasing our reach. We aim to reach to 5 million homes in the next 2 quarters and also increase our content partners in parallel. Monetisation will be plugged in by end of 2017 across all our channels including TV”
Education start-ups such as Millionlights prove that the trend of online on-the-go learning has increased and there is demand for it especially with millennials who are working but simultaneously want to remain relevant by learning in the ever- changing