EBay Is Asserting Its Confidence As A Standalone Brand After The PayPal Split News With Huge Campaign

EBay launched its first-ever global brand campaign today (October 9) in a concerted effort to build up public perception of the brand just days after it announced it was spinning off PayPal and months after it was hit by a major cyber attack.

Last month eBay announced it would

This%20campaign%20is%20for%20our%20sellers%20and%20merchant%20partners%20of%20all%20sizes.%20We're%20investing%20in%20our%20brand%20for%20them.

-%20Devin%20Wenig%20(@Norse5)%20October%209,%202014%20">spin off PayPal sometime next year, right around the time it became clear that PayPal didn't need to rely on eBay anymore. Less than 30% of PayPal's payments were going through eBay.

EBay also has some making up to do with its users after it was hit by a cyber attack and hackers got access to over 145 million eBay user's data.

The 60-second "Shop The World" commercial shows how eBay makes the entire world a shoppable and connected place. A surfboard in the ocean connects to a boy in his backyard learning to surf, while a billboard ad of a smartphone connects to two girls using the smartphone on a beach.

Devin Wenig, the president of eBay Marketplaces, tweeted earlier:

Today we announced our first global brand campaign. eBay makes inspiration shoppable. http://t.co/dRsofWFZNE

- Devin Wenig (@Norse5) October 9, 2014

This campaign is for our sellers and merchant partners of all sizes. We're investing in our brand for them.

- Devin Wenig (@Norse5) October 9, 2014

Here's the ad: