Eattreat raises $3,50,000 from 15 investors

If you are bored with existing food options and repetitive cooking styles and recipes, a food website may come to your rescue.

A new food website, Eattreatonline.com, which claims to provide all the information one needs about food and eating joints has raised USD 350,000 funds and is all set for launch in July.

Eat Treat, which started out as a Facebook group last year and has nearly 50,000 members, promises to satiate foodies and aims to bridge the gap between the consumers and the providers.

Co-founder Arjun Sawhney said his main idea was to start a dialogue that would educate and empower the online community about food.
“The funding raised in this round will be utilised to bring the product to life, build infrastructure and make key hires of relevant and excellent talent. The proprietary content, we will develop, will make us stand apart. The commencement of the platform will see a large database of tested recipes and quality articles covering various topics related to food,” said Sawhney.

The team at Eattreatonline.com would link food with lifestyles and encourage community engagement and dialogue among foodies, and provide them with an aspirational experience of gastronomic proportions.

The website will also help home chefs and professionals in promoting themselves.

In terms of traffic and revenue, the website will aggressively target the Indian and international audience to raise its first institutional funding in the first half of 2016.

The online entity will be operated by Delhi based Egg Communication Pvt. Ltd., and is being backed by a pool of 15 investors including, Divitas Capital, filmmaker Homi Adajania, VOGUE India Fashion Features Fashion Bandana Tewari.

(Image: Indiatimes)