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Dunkin' Donuts Made A TV Commercial Out Of One Vine [THE BRIEF]

Aaron Taube   

Dunkin' Donuts Made A TV Commercial Out Of One Vine [THE BRIEF]
Advertising2 min read

Good morning, AdLand. Here's what you need to know today:

Dunkin' Donuts will debut the first TV ad made entirely from a Vine during tonight's Monday Night Football broadcast. Adweek reports, "The fast-food chain will actually peel one second off its Vine clip to fit into the network's five-second billboard ad unit, which appears full-screen between segments during ESPN programs." A The key components of a Vine is that it is six seconds long and constantly loops, so even though Dunkin' is using the platform, it won't be using the signature features.

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McGarryBowen has hired Ogilvy & Mather's Daniel Korn to be its chief of staff.

John Olson, founder of the eponymous Olson agency of Minneapolis, has died.

Ad Age takes a look at how Google's latest Android version got named after the Kit-Kat candy bar.

Previously on Business Insider Advertising:

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