The artist never actually saw the women who describe themselves — they're seated behind a curtain.
Then, someone else is asked to describe the same woman, and the sketch artist — Gil Zamora, who works as a forensic artist for the FBI — goes to work again.
Depressingly, the sketches produced from women's self-descriptions are uglier than those drawn from strangers' descriptions.
The side-by-side sketches in the video are compelling, but take them with a pinch of salt. Some of Dove's previous efforts in "real beauty" have been too clever by half. It recently released a Photoshop "action" that allegedly undid airbrushing on models in fashion images — but it turned out not to work.
Prior to that, it allegedly ran a Facebook ad campaign the company claimed would let users "replace" weight-loss ads that make women feel bad about themselves. In fact, Business Insider revealed the ads did no such thing.
Creatively, however, it's fantastic stuff: