Don't buy a case for your Apple Watch
Putting a case on your iPhone makes sense. You carry it around with you everywhere. You'll drop it. It'll bang against keys and change in your bag. And if you do buy a case, you should buy Apple's leather case for the iPhone. It's the best one.
But it's not the same situation with the Apple Watch.
Even though it launched less than a month ago, smartphone case makers are already pumping out cases designed for the Apple Watch. This week, Speck, which makes excellent smartphone cases, sent Business Insider its case for the Apple Watch.
There are also a bunch of cheaper options on Amazon, like this one Daily Mail's CEO Jon Steinberg bought for his Apple Watch Sport:
You can't drop the Apple Watch because it's strapped to your wrist. The screen is practically indestructible, as Consumer Reports and others have found. And cases just look silly on the Apple Watch as you see above.
Maybe if you constantly bang your watch against the wall you should consider a case. But like any other pricey watch, the Apple Watch is designed to withstand every day wear and tear.
Go naked.