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Bill Clinton.
More specifically, the campaign reportedly said it would seek to paint former President Bill Clinton "as Bill Cosby," the same day multiple women accused Trump of making unwanted sexual advances toward them.
Cosby has been charged for sexual assault and is set to go on trial next year.
"She's led a program of victim intimidation," Trump campaign CEO Steve Bannon told Trump staffers of Democratic nominee Hillary Clinton, two advisers who were present told Bloomberg. "This has nothing to do with consensual sexual affairs and infidelities. This is Bill."
Bannon elaborated: "We're going to turn him into Bill Cosby. He's a violent sexual predator who physically abuses women who he assaults. And she takes the lead on the intimidation of the victims."
Already, Trump has held a press conference with three of the former president's accusers of sexual misconduct, which happened Sunday right before the second presidential debate. That news conference came two days after a 2005 tape leaked in which Trump boasted that he could "grab" women "by the p---y" because "when you're a star they let you do it."
The three women who spoke to reporters - Juanita Broaddrick, Paula Jones, and Kathleen Willey - all sat near the front of the debate afterward.
With less than 30 days to go until Election Day, a Trump adviser told Bloomberg that "we're gonna go buck wild."
The goal, according to Bloomberg, is for the Trump campaign to suppress the vote of millennial women, who they believe will be unable to vote for the former secretary of state after their case is made against her husband.
The campaign promised that it will soon bring forward additional, new accusers.
"Women are coming to us who have been groped or sexually abused by Bill Clinton," a senior adviser said.
Deputy campaign manager David Bossie, known for running Citizens United, told Bloomberg that Trump's campaign now has the "opportunity to introduce new material into the campaign to educate voters on how they treat women."
On Thursday, one of Trump's biggest backers, Fox News personality Sean Hannity, will host an hour-long special on the network with the three women who appeared alongside Trump before Sunday's presidential debate.
After the Bloomberg story broke, Angel Urena, the former president's press secretary responded on Twitter:
Donald Trump is more interested in playing out his reality TV show on a national stage than he is in leading the country into the future.
- Angel Urena (@angelurena) October 13, 2016"His show should be titled A Race To The Bottom," Urena added.