Donald Trump
Trump fired first on Thursday, asking his followers of Twitter and Instagram whether Cruz or Hillary Clinton should be cast in a theoretical remake of "Liar, Liar," originally a 1997 movie starring Carrey.
"Who should star in a reboot of Liar Liar- - Hillary Clinton or Ted Cruz? Let me know," Trump tweeted, linking to an Instagram photo depicting Cruz's head on Carrey's body.
Cruz responded an hour later, tweeting an image of Trump on the poster for "Me, Myself, And Irene," which stars Carrey and features a man with split-personality disorder.
Don't take a chance on this new release coming to ballot boxes in November 2016... #ChooseCruz pic.twitter.com/srvABnXjYE
- Ted Cruz (@tedcruz) March 17, 2016
Though both have frequently exchanged occasionally humorous insults, throughout the campaign, Cruz has peppered his jabs with late 1990s pop-culture references.
Responding to Trump's assertion that Cruz was a "weak, little baby," last month, Cruz tweeted a video from "Austin Powers: The Spy Who Shagged Me."
.@realDonaldTrump, showing class & grace, calls me a "soft weak little baby." Hope he doesn't try to eat me! https://t.co/bv9ID4lEhF
- Ted Cruz (@tedcruz) February 24, 2016