Diwali? Well, even if it’s more than 120 days, preparations have already begun. At least for the Indian ecommmerce companies, Diwali isn’t something too far.
Diwali wasn’t a satisfactory experience for most of the e-tailers who failed to deliver products within stipulated timeline. Blame it on the demand-supply gap or logistics, the companies as well as its customers were equally disappointed.
lakh per day," K Satyanarayana, cofounder and director of Ecom Express told the ET.Neeraj Aggarwal, senior director, delivery operations, at Flipkart, told the financial daily that every festive season there is a three to four times increase in the volume of shipments. "We expect this year to be the same. The capacity of air cargo has not increased since last year and we have invested a considerable amount in linehaul for surface since last year.
"Flipkart clocked Rs 600 crore in sales in 10 hours last Diwali. While the company partners with third-party logistics players for linehaul services (transport of cargo between two major cities around 1,500 km apart), it has increased the share of shipments by surface transport through road.Ekart and 50% of the national load is shipped using surface transport. During festive season, 70 to 75% of our shipments will be routed through Ekart," Aggarwal added. Amazon India is also extending the network covered by its logistics arm, Amazon Transportation Services (ATS).