Good morning, AdLand. Here's what you need to know today:
Magnetic Collaborative founding partner Geoff Renaud has launched a new Detroit and New York-based
GroupM and Alloy Digital have formed a strategic partnership to develop, produce, and market two web series.
Business Insider CEO Henry Blodget told an Advertising Week panel that what he is calling the "Golden Age" of journalism will also benefit advertisers.
AOL said two brands and five agencies have committed to purchasing ad placements through AOL's ad tech products. The purchases go into effect on the first day of 2014.
CBS, which announced a partnership to advertise on Twitter, thinks local advertisers will benefit greatly from the social media network's Amplify platform.
A Microsoft official told Ad Age the company would spend "substantially" to promote its new Surface tablets after the line's initial launch was marred by customer complaints.
Pitney Bowes has hired Bill Borrelle, the former CEO of McGarryBowen's New York office, to be its senior vice president of brand strategy and integrated marketing communications.
Previously on Business Insider Advertising:
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There's A Big Problem With Chipotle's Wildly Popular 'Scarecrow' Ad
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Social Media Demographics: The Surprising Identity Of Each Major Social Network
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Facebook Is Testing A New Way To Pay For Things With Your Smartphone
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New York Attorney General Busts 19 Companies For Writing Fake Yelp Reviews
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Complex Media Raises $25 Million From The Powerhouse Behind Umbro And Rocawear, Iconix Brand Group