Dish Network Wants To Revolutionize How Advertisers Bid On Shows [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Dish Network is testing the concept of letting advertisers bid on shows in real time with last-minute ad space auctions. There will be a feature called "What's Hot Now" that will track and share what viewers are watching on their Hopper set-top boxes. Dish is the second largest satellite provider in the U.S.

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Previously on Business Insider Advertising: