Discount site MyVoucherCodes created a budget version of the John Lewis Christmas ad
Costing £600 and taking six hours to create by students from the London School of Communication Arts, the ad (watch below) pokes fun at the reported £6 million and 6 months John Lewis spent on this year's ad.
This is the second year MyVoucherCodes has released a parody of the annual John Lewis festive campaign.
Here's MyVoucherCodes' latest effort:
Last year it created "Christmas doesn't cost the moon" (watch below) as a direct response to the British retailer's 2015 Christmas ad: "Man on the Moon."