scorecard
  1. Home
  2. Advertising
  3. Digital Advertising Has Now Blown Past All Other Media But One...

Digital Advertising Has Now Blown Past All Other Media But One...

Digital Advertising Has Now Blown Past All Other Media But One...

The IAB Internet advertising report for 2012 is out.

Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.

The industry totaled $37 billion for the year, in the U.S. alone.

Here are the highlights:

  • Mobile grew 111% to $3.4 billion and accounted for 9% of total internet ad revenue in 2012.
  • Digital video brought in $2.3 billion, up 29%
  • Search was $16.9 billion, up 14.5%
  • Display-related advertising revenues totaled $12 billion, up almost 9%
  • Retail advertisers spent the most, accounting for 20% of total revenue in 2012. Financial services came in second, contributing 13%.

Notably, as the following chart shows, digital advertising now dwarfs newspapers and magazines and is bigger than any other media in the U.S. with the exception of broadcast TV, which hit $40 billion.

Digital is also growing faster than all other media, thus gaining share fast:

To keep things in perspective, however, "broadcast" and "cable" TV should probably be combined into a single number for "Television."

Total "Television" advertising spending was a staggering $72 billion in 2012, dwarfing every other medium.

Even if the TV industry runs aground in the next few years, it will be a long time before digital advertising surpasses it.

SEE ALSO: For Whom The Bell Tolls? It Tolls For TV

READ MORE ARTICLES ON



Popular Right Now



Advertisement