Digital Ad World Can't Decide How It Feels About Native Advertising [THE BRIEF]

hilarymason via Flickr Jonah Peretti is the CEO/founder of BuzzFeed, which is known for its native ads.

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Adweek provides an in-depth breakdown of how torn the digital advertising world is about native ads based on the panels, Twitter reactions, and hallway chatter at IAB's Annual Leadership Meeting in Phoenix. Many ad execs were just wondering what "native" actually means and if it is, in fact, a new genre of advertising. IAB CEO Randall Rothenberg said, "You can't really define a buzzword like this. It's going to be whatever anybody wants it to mean."

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