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Diddy And A Bunch Of Beauty Queens Are Taking Over Cantor Fitzgerald's Trading Floors Today

Julia La RocheSep 11, 2013, 20:52 IST

Twitter.com/CFCharityDayToday is Cantor Fitzgerald's and BGC Partners' annual charity day, an event that commemorates the 658 Cantor employees lost in September 11 terrorist attacks by donating the trading day's revenues to forty different charities.

During 9/11, Cantor Fitzgerald occupied the 101st to the 105th floors of One World Trade Center. Cantor lost more people than any other company that day. The financial firm lost 658 of its 960 employees.

At the event today, actors, models, beauty queens and sports stars will be taking over the trading floor to help raise money. We're told that Diddy is down at BGC's trading floor right now.

Since the inception of this annual event, Cantor has been able to raise over $89 million for charity.

We've included photos in the slides that follow. Feel free to email your shots to jlaroche@businessinsider.com.