Did you know? Truecaller is more famous than Facebook in India
Jun 2, 2017, 14:38 IST
In what comes as a shocking piece of news, Communication app Truecaller has surpassed the number of Facebook downloads only to become the fourth most downloaded application in India on Google Play Store.
Truecaller is delivering an unbelievable 100,000 clicks in a day to in-app advertisers.
"Our biggest strength is the engagement and undivided attention we can provide to advertisers," Tejinder Gill, Vice President, Sales and Head of India Operations at Truecaller, said in a statement.
"We can deliver a brand's message and enable them to stay on top of the consumer's mind simply by the fact that we are not an 'appointment viewing' app. This is proven by the fact that over 70 per cent of our advertisers are repeat customers, which assures us of the efficacy of our platform," Gill added.
According to the "Mary Meeker Internet trends 2017" report, Whatsapp leads the list of the most downloaded app, followed by Messenger and ShareIt.
Homegrown entertainment app JioTV jumped maximum points -- from 301 last to ninth this year -- and surpassed Facebook Lite (lighter version of Facebook for low connection speeds).
The report said India's internet users now stands at 355 million putting the country number two in the market just behind China.
Advertisement
Truecaller is delivering an unbelievable 100,000 clicks in a day to in-app advertisers.
"Our biggest strength is the engagement and undivided attention we can provide to advertisers," Tejinder Gill, Vice President, Sales and Head of India Operations at Truecaller, said in a statement.
"We can deliver a brand's message and enable them to stay on top of the consumer's mind simply by the fact that we are not an 'appointment viewing' app. This is proven by the fact that over 70 per cent of our advertisers are repeat customers, which assures us of the efficacy of our platform," Gill added.
According to the "Mary Meeker Internet trends 2017" report, Whatsapp leads the list of the most downloaded app, followed by Messenger and ShareIt.
Advertisement
The report said India's internet users now stands at 355 million putting the country number two in the market just behind China.