Come Diwali, and nearly every Indian e-tailer is pulling up their socks to attract the frenzied shopping rush. The loud full page ads in leading newspapers, the euphoric ‘Diwali special’ TVCs, and the massive billboards seem to be screaming out, “Mark the date on your calendar, silly!”
Diwali accounts for over 50% of all online sales in India. Turn to any e-commerce site, and you have discounts on nearly any tangible object in the planet. Hell, Snapdeal even sells cement now! ‘Hourly Deals’, ‘Daily Deals’, ‘Weekly Deals’, ‘Season-special Deals’, ‘Midnight Deals’, ‘App-only Deals’, deals galore! Ran out of credit on your card? Order one from the shopping site itself, and shop more. Shop, shop, shop till you drop.
If reading this exhausted you, congratulations, you’re still sane. Talk is cheap; let’s get to the bottom of this, shall we? How big are these sales really? How much difference do these really make?
BI India demystifies the facts behind one of India’s most anticipated online sales (with some help from MySmartPrice) – Flipkart’s Big Billion Day Sale to give you a glimpse into India’s online sale orgy.
Image credit: WheelsAndChips