They’re actually trying to solve the problem of
This stuff might be a little bit above our pay grade when it comes to understanding the science behind things, but basically what
So it might not be an instant fix and a little more complicated than our explanation, but the Wieden and Kennedy New York designed idea puts plenty of neuroscience research findings into practice. The jet lag shower does its best to mimic natural sunlight, and as a result you kind of feel a little bit better. It tries its very best to kind of reset your internal clock as quickly as possible, and that gives you more time to hit those important business meetings or tourist attractions.
For now it's pretty much just an idea on paper along with one prototype, so don't expect to see this in the arrivals lounge anytime soon; however, we'd certainly like to give it a spin for ourselves when—and if—it hits the airport.