Dell to double its market share in all-in-one PC category in India

Tech major Dell aims to double its market share in the domestic all-in-one PC category in the next one year. At present, the company enjoys 15%.

According to an ET report, Dell today launched its new portable AIO at Rs 36,990.

"In the last few months, we have introduced models in the category and now we have four AIO models in our portfolio. We are aiming to double our market share from 14%-15% currently over the next 12 months," Dell India Vice-president Consumer & Small Business P Krishnakumar said in the report.

At present, other big players include HP and Lenovo. "The AIO category is growing at a strong pace of 60%-70% at about 50,000 units a quarter. Now, with a portfolio of products, we can compete more aggressively in the segment," he said.

It should be noted that PC shipments touched 9.6 million units in 2014, down 16.5% compared to 2013, according to research firm IDC.
"As India moves towards a much-awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a 'Skill India'," Krishnakumar noted.

The IDC has projected that the overall PC market in the country will grow in FY16 unlike last year as it is being driven by special education projects and improving business environment for the enterprise segment.

"As India moves towards a much-awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a 'Skill India'," Krishnakumar said.

Image: Indiatimes.com