Dell India Back On Top In Domestic PC Market

PC-maker Dell grew 25% in the Indian market in the first quarter of the current calendar year while other companies suffered a decline in sales. Shipments fell 25.2% year on year due to lack of demand. Dell grabbed a market share of 23.1%, as per the market research firm IDC, thus regaining its top position in the domestic PC market. The company grew 22.4% year-on-year in the commercial PC business.

HP came up second with a market share of 20.4%.

PC shipments stood at 1.01 million units in the first quarter of CY2014, a decline of 4.3% sequentially over the first quarter of 2013. “Consumers’ sentiments plummeted further due to high inflation and soaring prices, owing to rupee fluctuations. Concerns over the economic conditions remained a key drag and Q1 was no different,” said Kiran Kumar, research manager (client devices) at IDC India.

“Part of Dell’s growth in the consumer business could also be attributed to its success in capturing the retail shelf space left vacant by Sony and Samsung in the past while others, including HP, have not been able to successfully replicate the same,” said Kumar.

“Since the privatisation of the company in October, we have been extremely aggressive in terms of product launches and making our products available at different price points,” said P Krishnakumar, executive director and general manager (consumer and small business) at Dell India.

The company has been focusing on small towns to grow its business. Dell opened 160 exclusive stores in 120 small towns over the past one year. It also started shipment within a day to 1,000 towns.