Decoding Metro Shoppers: Here’s how India shops

Gone are days when people used to only visit the brick-and-mortar stores and make a purchase. Today’s hyper-connected consumers first go online, look for ongoing sales, search for offers and coupon codes to further the reduce and then finally make a purchase. Not that brick-and-mortar stores are not fetching consumers or garnering sales, but their sales have shrunk by a huge margin.

CouponDunia, a coupons and discounts website, studied metro shoppers’ consumption patterns and behaviors and have come up with some interesting insights. For example: What is Indians preferred device for shopping? Which are their favourite days to save with coupons? Who is shopping more—men or women? See the infographic below to find answers to the above-mentioned questions and more.



So, how do you shop?