DDB Mudra Group Announces a Youthful Leadership Transition

With 80% of its talent being under 40, one of India’s premier integrated marketing communications group proves that age is just a number when it comes to effective leadership.

A phased leadership transition for the DDB Mudra, a leading advertising company has been announced which will be effective 1st April 2017.
Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate).

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Effective 1st July 2017, Vineet and Aditya will formally take over as Group CEO & Group Managing Director respectively. To facilitate a seamless transition, Madhukar Kamath, the current group CEO will continue to work closely with Vineet and Aditya as Executive Chairman of the DDB Mudra Group, until end December 2017.

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Vineet has been an entrepreneur, building a digital marketing company 22feet which was eventually acquired by the Omnicom Group. Post the acquisition, Vineet continued to lead 22feet as its Managing Director driving its growth by delivering cutting edge work for brands like eBay, Fastrack, Heineken, Kingfisher, Mahindra Royal Enfield, TATA Global Beverages, Tanishq, and Titan.
As Chief Strategy Officer, DDB Mudra Group, Aditya Kanthy has been leading the cause for work that delivers business results with data and digital at the heart of creative, strategy and execution. As a strategic planner, he has led the effort to deliver growth for Emirates, Future Group, Johnson&Johnson, Nestle, Twitter, and Volkswagen, among others.



Madhukar Kamath, Group CEO & MD, DDB Mudra Group spoke to Business Insider regarding the transition,”I have always been a firm believer in empowering young talent and seeing these two, under-40 individuals grow tremendously has been a pleasure. Vineet and Aditya as a team, bring together the best of business, technology, strategy and an appreciation of creativity. The transition process couldn’t begin at a better time, with 2016 being one of the best years for the DDB Mudra Group in terms of both revenue and margin growth."