The most recent series of advertisements are directed by Guy Ritchie.
Beckham told AP that he's still not used to seeing himself half-naked on giant billboards:
"No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards. It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be."
This particular spot features Beckham running after a Range Rover, that Victoria Beckham is assumed to be driving, after his robe accidentally gets caught in the door and pulled off. Clothes slowly fall off Beckham as he runs...