74% of non-crypto users are aware of CoinDCX being India’s leading crypto exchange, reveals survey

• Conducted across 15 cities in India, the research indicates 98% of respondents from East India are aware of CoinDCX.
  
• 60% of crypto users in the East have used it in the last one year.
  
• Users stated easy interface, quick money withdrawal and good referral programs for their preference.

A survey conducted by CoinDCX, one of India’s leading crypto exchanges, revealed that 74% of non-crypto users are aware of the crypto exchange.

The crypto company conducted an empirical study across 15 cities to understand the awareness of crypto created by exchanges across India. The survey had over 2,000 respondents across platforms.

The first crypto unicorn in India, CoinDCX has an estimated 13 million users.

While 74% of non-crypto users are aware of CoinDCX as well, over 41% of respondents which included crypto and non-crypto users stated that they could recall the brand spontaneously.

Awareness of the brand is 91%, highest among crypto users as compared to other crypto exchanges in the country, revealed the report.

Having an easy interface along with safety and security features in place were some important hygiene factors that were considered by the respondents for choosing CoinDCX as their preferred exchange.


The research stated that the exchange is ‘user-friendly platform’, has ‘ease of withdrawing money, ' with ‘the best referral programme’.

This was followed by other leading exchanges worldwide. CoinDCX has higher recognition in the East zone among crypto users. The research indicates 98% of respondents from East India are aware of CoinDCX. Total of 60% of respondents from the East have used it in the last one year.

Moreover, the research indicated that the consideration for CoinDCX as a brand is 79% among female crypto users as compared to 67% among male crypto users.

“However, the lack of credible information and jargon associated with investments makes them reluctant to invest,” said CoinDCX.

The research stated that online channels such as websites, internet searches, influencers, and content creators on social media played key roles for the brand outreach among crypto users.

While newspapers, online articles, and stories are the key drivers among non-crypto users, referrals from friends and family helped gain further trust.

CoinDCX is backed by investors such as Pantera, Steadview Capital, Kingsway, Polychain Capital, B Capital Group, Bain Capital Ventures, Cadenza, Draper Dragon, Republic, Kindred, and Coinbase Ventures.

Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.