Croma To Woo Indian Consumers; Ties Up With Snapdeal

In a bid to reach online shoppers, Infiniti Retail Ltd has entered into a strategic alliance with Snapdeal.com to offer products across consumer electronics such as mobiles, tablets, and Laptops among others available on Croma’s flagship Brand Store.

In the first phase of the partnership, Croma and Snapdeal.com would come up with market development initiatives as well as develop programmes to reach out to customers and vendors. “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country. We are extremely excited to launch Croma’s Flagship Store on Snapdeal.com,” said Kunal Bahl, Co-Founder and CEO, Snapdeal.com

He added, “With this partnership, we will now be able to expand our electronics products’ portfolio like never before. This will help us deliver great value to our customers by offering them the widest assortment of products housed by the Croma stores. We look forward to a continuing long term & mutually beneficial partnership.”

Ajit Joshi, Managing Director and CEO of Infiniti Retail Ltd talked about the changing scenario of the retail industry and the growing importance of online retail stores in the country. “Today’s dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts. Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike.” Both retail brands will also announce exclusive launches of products and brands belonging to the consumer electronics categories.